Flannel: A material that never goes out of style

From the Middle Ages to modern times

The roots of flannel date back to 17th-century Wales, where it began to be produced from local wool. Craftsmen at the time were looking for a way to create a durable yet warm fabric that would protect against the damp and cold climate. Flannel quickly gained popularity and spread throughout Britain and the rest of Europe. Over time, it began to be made not only from wool, but also from cotton and other fibres, which allowed for its wider use.

During the 19th century, flannel became a symbol of the working class because it was affordable, durable, and comfortable. Later, it became popular with athletes, climbers, and adventurers—basically anyone who needed reliable clothing for inclement weather. In the 20th century, flannel shirts became iconic, especially in America, where they were made famous by old-fasioned lumberjacks and later by musicians from the Seattle grunge scene. And today? Flannel is no longer just a practical material; it has become timeless and stylish.
 

How is flannel made?

Flannel is not just "soft cotton," as it may seem. In fact, it is a special type of fabric that gets its characteristic appearance and softness from the way it is processed. It is most often woven in a twill or plain weave, and then combed or brushed to achieve its typical soft, slightly "fuzzy" texture. This process not only increases the warmth of the fabric, but also its ability to retain heat and wick away moisture. That's why flannel is so warm without being stifling. It is made from wool, cotton, or a blend of fibres, with cotton flannel being the most common today due to its comfort and ease of care.
 

Properties and advantages of flannel

• Warmth and breathability: Thanks to its structure, flannel is an excellent heat insulator, but it also breathes.
• Softness: The brushed surface is pleasant to the touch, making it great to wear directly on the skin.
• Versatility: It is suitable for the city, the countryside, and the great outdoors. It works well as a top layer or under a jacket.

All this makes flannel very popular. Flannel clothing also looks casual, natural, and has a specific charm that never goes out of style.

Flannel at BUSHMAN: tradition with a modern twist

For the BUSHMAN brand, flannel is not just a practical material, but also part of a lifestyle. When BUSHMAN selects fabrics, it emphasizes natural composition, durability, and comfort—and flannel meets all these requirements. BUSHMAN flannel garments are made from high-quality cotton that is strong yet soft to the touch. The shirts feature subtle checks and natural colours that match the brand's philosophy – being in harmony with Nature while ready for any adventure. Thanks to their brushed finish, they are wonderfully warm and easy to care for.

But flannel isn't just about looks, it's also about feel. When you put it on, you can be sure that it will protect you from the cold while giving you freedom of movement. All BUSHMAN flannel shirts have a comfortable cut and a style that never goes out of fashion. Whether you choose the women's or men's styles,  you'll get a timeless piece that you'll appreciate when travelling, working outdoors, or just relaxing at the weekend. 
 

Tips for flannel shirts from BUSHMAN

Our men's GUNNAR flannel shirt: A shirt with flannel in its soul and checks in its blood. Soft, practical, honest.
Our women's LILLE flannel shirt: A flannel classic that never goes out of style.
The men's ATUAT flannel shirt: A sturdy lumberjack-style flannel shirt that will keep every Bushman warm and fit.
The Women's ATKA flannel shirt: A solid cotton flannel shirt with a subtle check pattern and a slightly fitted cut that flatters every figure.